In order to access user analytics, go to Analytics from the drop-down menu. From this window, you can monitor usage by
- users, groups, newsletters, and inactive users.
- segments or groups
- performance of your best newsletter
- most clicked or most read stories
- a list of inactive users
You can also sort users by their engagement score. A higher engagement score indicates a higher level of engagement with the platform, be it through newsletters or news alerts. You can analyze usage by various tags. You can also get a complete snapshot of your most consumed content by topics with Contify Analytics.